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©2014 - 2020 metta muse Sàrl, Genève

this is our story

Our journey started with an innocent random conversation at a tea shop in Geneva. With a perfect blend of entrepreneurship and social impact, both pink maharani and mettā muse was started by Narmada Ramakrishna with a clear vision and strong commitment for the people and the planet.

We have travelled to the nooks and corners, from the Tibetan plateaus to the Chang-La districts, looking for the finest ethical cashmere (also known as pashmina) wool. After much research and travelling, we found our maharani, queen of all cashmere wool in the highest plains of Ladakh at 4,000 meters high. After meeting the nomadic families living in the remotest mountain regions of Ladakh to the inspiring and mind-glowingly skilled men and women embroiderers in Kashmir and Lucknow, we realized that this is a story that needs to told be loud and clear. This story should be wrapped around every women in the form of the softest shawl. This story is not just about a shawl but about the passion to create and the soaring human spirit for authentic beauty.