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©2014 - 2019 metta muse Sàrl, Genève

we share and care

doing well by doing good

the problem

Pashmina being a traditional name for the broad term cashmere – is the finest of its kind rightly called the king of all wools.

However, the fake samples nowadays and the poor working conditions, leave uncertainity about the quality of the product for the customers.

challenges faced 

what we offer

With buying a pink maharani shalw you don’t just own one of the most exquisite and finely handmade product, but have chosen to be part of a legacy dating back as early as the 18th century. These soft beauties have adorned the royals, especially the maharanis (Indian queens) and elites for decades.

our standard
 
high-quality pashmina
30% more income for the workers
collaborations with local NGOs supporting the youngsters
industry standard
 
fake quality
poor working conditions
no engagement within
the local community

feel the new luxury

With buying a pink maharani shalw you don’t just own one of the most exquisite and finely handmade product, but have chosen to be part of a legacy dating back as early as the 18th century. These soft beauties have adorned the royals, especially the maharanis (Indian queens) and elites for decades.

the result is

meaningful impact

income increase​
$8000
women empowered
1236+
light bags distributed
777+