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Our impact so far

150 +

Families of the men & women supported are goat herders, spinners, weavers, dyers, embroiderers and washers in order to generate sustainable livelihood.

2000 +

School-going girls equipped with menstrual hygiene awareness programs and free supply of sanitary napkins for one full year.

300 +

Solar light bags distributed to kindergarten kids living in remote regions of Ladakh, Srinagar, Jaipur, Bodh Gaya and the slums of Faridabad. 

Our projects

one shawl - one girl - one year 

The moment a pink maharani shawl adorns your shoulders, you change the life of one teenage girl from the urban slums of Bangalore, India. With each purchase, a vulnerable girl going through her menstrual cycle is provided with knowledge, support, free sanitary products and basic understanding of this confusing transitional period in her life. This enables her to continue attending school without having to drop out, which is currently the case for 1 out of 5 girls. 

We work closely with Sukhibhava, a social enterprise in India, that enables this change. Unlike in the West, where menstruating is taken for granted as a natural phenomenon, it is a taboo topic considered “unholy” in India and the girls grow up with superstitious information. Thus, we think it is ever so important to address this concern and remove the negative stigma.

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one shawl - one child - one light bag

Our shawls embrace you by keeping you warm and at the same time light up the lives of children living in the remote regions of India with no or limited electrictiy. We distribute an ingenious school bag with embedded solar panels. The bags charge-up with the sunlight during the day, as the kids walk to school and light-up during the night through the big and bright LED lamp for five hours. These light bags are used by children with no regular access to electricity during the night, thus, failing to do their homework and keeping up with school and eventually dropping out completely. With this bag we want to help children stay motivated, by playing and learning in school which can be quite challenging given their harsh life-conditions.

Each purchase of the latest pink maharani collection equips one child with a solar light bag thus supporting them with regular schooling, which eventually leads to a brighter future self-sustaining out of poverty.


one shawl - one girl - one therapy

one shawl - one girl - one therapy

Protsahan India foundation: our pilot project with adolescent girls who have undergone challenging traumatic situations take part in the Arts and Music Therapy workshops, which helps by healing the trauma and easing life back into reality.  We also support their after-school centre for girls to feel safe, study and mingle among their peers schooling eventually leading to a brighter future self-sustaining out of poverty.

During the 90 days and 650 hours of art based interventions, 450 children and 200 parents and teachers were impacted. Thanks to this partnership, these art based workshops have left a lasting impression on each participant.

This is an ongoing program where regular projects and fellowships are supported every year. 

Our approach

The challenge

The sudden increase in demand for fine cashmere shawls since the 90’s has given rise to many counterfeits and blends making it almost impossible to distinguish between the actual and fake. And unfortunately, despite the demand, very little has trickled down to the nomads and artisans who are the back bone of this industry.

Our vision

pink maharani envisions to offer the finest and most exquisite 100% handwoven cashmere shawls, that are ethically produced. We care for the goats dearly and empower the artisans to make sustainable livelihoods. Our mission is also to educate our consumers of the painstaking work and love that goes into making pink maharani products.

Our approach

pink maharani is the house of the finest handwoven cashmere who works closely with both artisans and small families to completely produce the shawls by hand. In order to further our commitment and impact, we also directly adopt and sponsor two children projects in India.


See our projects

Our commitment towards the SDG's

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